Traditional homes are gradually unable to meet the full demand of young people for quality life. With the advancement and improvement of artificial intelligence technology, the smart home market continues to be hot.
Looking back at the smart home market in 2018, smart speaker, smart TV and other explosion products are rushing to emerge. The intelligent upgrade of these products mainly focuses on APP client, voice assistant and machine learning. The products have rich functions. Then, what kind of development trend will the smart home industry show in 2019?
First, 5G and IAOT
At present, major industries have tried to combine AI and IoT to serve as a fast track for intelligent upgrade of major traditional industries. Among them, the smart home field has become a battleground for military strategists. The giants headed by Xiaomi and Huawei have laid out them. The more involved in smart homes, the greater the participation in the camp. As Zhou Yong, general manager of JD.com's IoT business unit, said, “AIoT will be the new engine for the growth of smart home appliance industry. It will take the lead in the home appliance industry, and the intelligent home appliance industry is opening. The era of intelligent Internet of Things is coming. The 100 billion connection will reshape the social production and life form."
In the 19 years, the arrival of the 5G era has made smart home products use and have more ability to link devices. It may also bring the standard of the smart home industry to a unified standard, but 5G will also bring some troubles, such as increased power consumption. The smart home company is not fully prepared. But overall, the opportunities brought are greater than the challenges. In 2019, 5G technology may first appear in the field of smart homes.
Second, the whole house intelligence
At present, most of the smart home manufacturers that have already entered the market have already identified their own positioning, and began to look for partners who can compete with themselves to achieve alliances, continuously integrate products and industry resources, and jointly build a more robust smart home ecosystem. For example, Huawei and Jingdong joined to realize the interconnection of intelligent hardware. Xiaomi and IKEA joined forces to connect IKEA intelligent lighting products to Xiaomi's smart home system.
From the dynamics of the smart home industry in 2018, Zhijia.com believes that building a smart home ecosystem and building a whole house smart will become the key word of the smart home industry in 2019, and the “enter” battle of smart homes may slow down. This means that next smart home players will no longer be satisfied with the launch of smart home explosions, but to make the smart home life scenes widely spread, and truly move toward the direction of interconnection and interconnection.
Third, the comprehensive flowering of the platform penetration
Smart home enterprises are breaking the barriers of interconnection with the help of the platform. At present, the ecological construction has made certain progress, achieving more equipment interconnection, scene construction and experience enhancement. Internet giants such as Alibaba, Baidu built IaaS, PaaS platform, intermediate solution providers such as elegant, graffiti-built SaaS platform, three operators to build an interconnected platform, mobile phone vendors such as Xiaomi, Huawei, vivo built ecological chain platform Etc., all of them are absorbing external third-party hardware through platform capabilities to build ecological barriers. This trend is expected to be further strengthened in 2019.
Whether it is through the core level of interactive hardware, absorbing the hardware chain of the hardware chain, or absorbing third-party equipment through the communication terminal, or constructing ecological barriers through e-commerce channels or AI, it is a resource for the smart home industry chain. Integration. The future will be a win-win cooperation between platform levels, building a true era of smart home connectivity.
The key behind the smart home platform war is ecological construction. Driven by a variety of emerging technologies such as AI, big data, and the Internet of Things, the traditional home appliance industry has embarked on the path of intelligent upgrade. However, intelligent upgrade is a comprehensive competition from technology, hardware, software and ecology. The year will be crucial for the smart home industry for five years. We can't predict which players will win in this war, but there is no doubt that this battle will be a comprehensive competition for their own strength and ecology.